Viral Marketing for the Chiropractic Centre by Daniel Thomas
Read Viral Marketing for the Chiropractic Centre by Daniel Thomas to learn more about Chiropractic Lead Generation and our Chiropractic Leads Directory. The Chiropractic Lead Generation is committed to being your choice in Chiropractic information. Daniel Thomas is a leading Chiropractic author and reviewer.
You are assured of the very best in Chiropractic from the Chiropractic Lead Generation.
The Chiropractic Office and Viral Marketing
In your tech corner this month we are reviewing a few ways to advance practices using ‘viral marketing’ through technology and email. What exactly do we mean by ‘viral marketing’?
Everyone is now familiar with YouTube’s way of posting, linking and searching for videos. It’s a simple concept that started with people broadcasting videos on various subjects for fun or entertainment and it spreads through the internet like a replicating virus does. A way for businesses to upload videos on the products or services that they offer is ultimately what it has become. To be successful in this type of viral marketing, an international presence or a product that can be purchased or ordered online is essential.
What are some of the advantages of using this type of technology to grow your practice and market chiropractic? Fortunately, videos will do a great job to improve the idea of chiropractic in the general public, provided they are positive videos that explain the concept of chiropractic and boost the chiropractic wellness position. That said, the likelihood of someone local searching chiropractic on YouTube, finding your particular clinic and then booking an appointment is slim to none.
How then, does one begin explaining people outside the limits of a practice, using the internet and email for external marketing? There are many programs currently using email technology with auto responders to teach and keep the communication lines open with possible clients. There are however, negatives to these systems; the doctor is responsible for initially developing the content to show possible patients, or they often use out-dated newsletter email techniques. We must remember that we live in a high-tech, video driven world with high expectations.
When was the last time you received a newsletter via email from Coca-Cola or Pepsi? These are organizations that spend millions in video-based advertising. Quite simply, video is the way to go, when it comes to influencing the public. What keeps these businesses at the top is the amount of time and money that they spend on marketing. Yes, they have the finances to spend on costly endorsements and expensive TV advertising. Our associations are not spending millions to advance chiropractic in the public eye (and if they are it’s on a small local sacle), and a single chiropractic clinic has limited marketing fund. We need to use creative ways to show people using 21st century technology and techniques that work, at a reasonable price point that any chiropractor can afford.
We must embrace newer technologies of patient education, although newsletters and mailings can still be inherently useful. People are used to being entertained and our new generation prefers visually-based forms of education. The idea of newsletters is to inform patients, and their friends and family members, on chiropractic. The hope or payoff is that when they have a health issue, they might come in and see you as a result of seeing your monthly newsletter, however the return on investment is EXTREMELY limited.
Let’s go back and explore the idea of video technology and the YouTube idea.
Are you submitting videos on your website? Or better yet, do you even own a website? High quality videos that fully teach the method of chiropractic and the wellness lifestyle should be broadcast on the website of any clinic seeking to increase its income potential. Additionally, videos enticing viewers to seek chiropractic care for various health-related issues such as headaches, low back pain and neck pain could also be posted. Chiropractic videos are a useful way to educate the public at large and bring your website into the 21st century. Services do exist that take this one step further and allow doctors to capture emails on their websites by sending the potential lead a video email with a coupon or offer to come into their practice for a consultation. People are plugged into the internet and when they are looking for services they often do a Google search to track down the closest chiropractic office. A powerful and interesting website with superb video and video email lead generation will have that edge that places your clinic above the rest.
Why re-invent the wheel? Rather than try to set up your own, search for a company that has developed superb high quality videos that will stream on your website seamlessly and effortlessly. With their unique messages let these videos, act to passively draw potential new patients through your door. Video email automation will be debated in our next issue.
For <a href="http://www.atlaschirosys.com/chiropractic-software.html”>Chiropractic Software visit <a href="http://www.atlaschirosys.com/chiropractic-software.html”>Atlas Chiropractic System
For Chiropractic Software visit Atlas Chiropractic System
Tags: chiropractic software